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Selling & Leasing

Selling Or Leasing Your Home

Priced and marketed to what is actually moving nearby, then presented with a clear plan.

The Advantage

Priced Honestly, Then Presented Properly

Two things decide a sale or lease: the number you go out at, and how the home shows from day one. Zola's process is built around both.

01

Prepare

A walk through and a straight answer on what is worth doing before the home ever goes live.

02

Present

Professional marketing built for what New York City buyers and renters actually respond to.

03

Position

Priced to what is actually moving nearby, then marketed with a clear plan.

The Process

From Valuation To Closing

01

Valuation

A walk through and a straight pricing conversation grounded in comparable local activity, not a portal estimate.

02

Prepare

Guidance on presentation and a clean media plan.

03

Go To Market

Photography, listing syndication, portal exposure and targeted outreach.

04

Negotiate And Close

Offer review, due diligence, board packages and closing coordination, handled personally.

Sellers

Track Record

Zola Abraham holds New York State real estate license #10401261293 and has more than eight years of experience in New York City luxury rentals, new developments and sales. She is a member of Team Tricia Lee at SERHANT., a nationally ranked RealTrends Top 250 team, and led leasing on The Arches, the first luxury rental building in Mott Haven.

FAQ

Seller Questions

Q

Do you handle rentals as well as sales?

Yes, Zola specializes in luxury rentals and new development leasing in addition to resale.

Q

How do you price my home?

Against comparable New York City activity, not an automated estimate.

Q

Do I work directly with Zola?

Yes, Zola represents her sellers and landlords personally.

A New York City street at sunset, illustrative

Home Valuation

What Is Your Home Worth

Send the address and Zola will prepare a valuation based on comparable New York City activity.